Discover the world of sbe.
A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands—we are sbe. Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation.
Our stage is the world. Our time is now.
Other luxury hotels have ‘guests’, sbe has ‘the tribe’. The tribe intuitively knows that luxury today is more than silver service; it’s enjoying rarified experiences in captivating settings. The tribe are a new generation of pleasure seekers who seek a modern version of luxury. Defined by attitude not age; movers, shakers and thinkers with a youthful outlook and sense of fun.